Digital Campaign
Baratashvili's Merani is a journey into the unknown. The road? Ruthless. But with the right insurance, you're prepared for impact. This campaign made a significant mark - sales increased by 150% - pure motion and no hesitation. This project is one of our most ambitious endeavors. It involved three complex days of shooting that included the use of a techno crane, traffic and road management, finding a mesmerizing horse, working with a trained raven and building a train cabin. Additionally, it took weeks of connecting and discussing ideas with some of Georgia's most renowned fashion designers, jewelry makers and leading modeling agencies. Through this collaboration, we created something truly extraordinary, drawing from significant pieces of poetry written by the major Georgian poet Nikoloz Baratashvili. Simultaneously, we developed a strong commercial for one of Georgia's most reputable insurance companies.
